Skip to content


Your cart is empty

About Us

We are a lover of all things beautiful. As a family run business, we share more than just DNA – we love soft furnishings and in particular fabric designs. We would often bespoke make pieces of furniture for our homes with beautiful contrasting fabrics. The only part of our home that was missing was the cushions, which really make all the difference. After struggling to find quality cushions that were deeply filled, with beautiful patterns for an affordable price, we decided it was time someone made these available on the market and so our company came into existence.

The name Amouri stems from the word love which we believe every home should be filled with.



The journey of Amouri Home begins with a name that symbolises our deepest belief - 'Amouri', meaning 'love'. It perfectly captures our ethos, as we firmly believe that love is the essence that transforms a house into a home. Amouri is named after our beloved son, grandson, and nephew and is the heart and inspiration behind our brand. Rooted in our passion for discovering exquisite fabrics, we embarked on this journey after designing decor for our homes. Struggling to find unique, affordable cushion designs, we saw a gap in the market for vibrant and bold prints.


As Amouri Home grew, we expanded beyond our initial range of cushions, exploring a range of colours and diverse fabrics. In our early days, our cushions were unmarked by the 'Amouri' label and simply reached customers through Instagram DMs. However, as we grew, we realised we needed a website. Late in 2021, we launched our first website, marking a significant milestone in our journey.


In 2023, Amouri Home took another leap forward. We upgraded our website, embracing a more sophisticated and user-friendly design to reflect our evolving brand. This year also marked a new chapter in our creative journey, we delved deeper into the world of textiles, experimenting with new and exciting fabrics. We also reached a milestone on social media, surpassing 6,000 followers on Instagram. Alongside this, we had the opportunity to collaborate with some amazing influencers!


We're excited to announce our plan to launch a select range of soft furnishings and furniture. This expansion represents a new chapter in our journey, bringing our vision of accessible, designer-quality home decor to even more aspects of your living space.

How our cushions are made

It all begins with the design, in which we put together fabric swatches from our favourite designers that we love and compliment each other. All of our cushions are then lovingly made by hand in Hertfordshire, using the best techniques such as overlock stitching to ensure quality and durability.

We then pad up all of our covers using our duck-feather inners that have been carefully hand-crafted bespoke, from the highest quality materials to give the cushions that luxurious full look and feel. We’re committed not only in terms of how we produce the inners, but ensuring the feathers are ethically sourced.

We believe in supporting our community and source locally and within the United Kingdom where we can.